Copperline Kitchen
A wood-fired spot that lived on a third-party menu app. The sample study rebuilds it around what hungry people do on a phone at 6pm, find the menu, find the hours, find the door.
This is a sample case study. The business is invented and the numbers below are illustrative, written to show the shape of a real Landmark case study. Real client work replaces this as it ships.
The situation
Copperline had great food and a website that was a PDF menu behind a loading spinner. Most of their traffic came from a phone, at dinner time, from people standing in a parking lot deciding where to eat. The old site made them wait.
The build
A one-page site that answers the three dinner questions in the first screen: what’s cooking, when you’re open, where you are. The menu is real HTML, not a PDF, so it loads instantly and Google can read every dish. Hours sit in one editable spot so the owner never has to call anyone to change them.
The result (illustrative)
In a study like this I would track calls, direction taps and menu views. The goal for a restaurant build is simple: a person who lands on the site orders or shows up. Everything that doesn’t serve that gets cut.